Sports & Events
From grassroots tournaments to city marathons — reach engaged, active audiences.
Pitch in this category →
Sponsorship, made meaningfulWhere great projects
Where great projects
meet the brands
they belong with.
Kindred is the curated marketplace bringing sports events, charities, festivals, arts projects and expos together with ethical, like-minded sponsors.
A database built for breadth
From independent B-Corps and family-run breweries to global FMCG, fintech, fashion, automotive, hospitality, sustainable energy, sportswear, telecoms and challenger banks — Kindred connects you with sponsors across every industry imaginable.
Food & DrinkFashionTech & SaaSAutomotiveFinanceWellnessTravelEnergyMediaRetail
Vetted brand sponsors
In sponsorships matched
Pitch response rate
Industries represented
For projects
Whatever you're building, there's a brand looking for you.
We work with organisations of every shape and size — what unites them is a story worth telling and an audience worth reaching.
Arts & Culture
Festivals, exhibitions and cultural projects with depth, story and prestige.
Pitch in this category →Charities & Causes
Mission-driven projects that put your brand alongside meaningful impact.
Pitch in this category →Expos & Trade ShowsBrand CollaborationsMusic FestivalsFilm & TheatreCommunity InitiativesEsportsEducation
How it works
From first pitch to signed partnership.
01
Build your pitch
Showcase your project's story, audience reach, demographics and the experience you can offer a sponsor.
Learn more →02
Discover the right brands
Browse our curated database of companies actively seeking ethical, on-brand partnerships.
Learn more →03
Pitch with confidence
Send tailored proposals through Kindred and track every conversation in one place.
Learn more →04
Build the partnership
Negotiate, contract and activate — with templates and guidance at every step.
Learn more →05
Pitch dashboard
Track who's seen your pitch, read sponsor feedback and accept invitations to meet in person.
Learn more →For brands
Be part of something people will remember.
Skip the cold inbound and the agency markup. Discover hand-picked sponsorship opportunities matched to your brand values, audience and category exclusivity.
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Curated, never spammed
Every project on Kindred is reviewed for quality, ethics and audience fit before it reaches your inbox.
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Match by values
Filter by sustainability, community impact, demographics, geography or category exclusivity.
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Real numbers, real reach
Verified audience data, media value and historic ROI from past activations.
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One place for every deal
Proposals, contracts, assets and reporting — all in one workspace.
Stories
Partnerships, not transactions.
"
We went from cold-emailing brands to having three sponsors fight over our headline slot. Kindred changed how we run the festival.
Mara Okafor
Director, Northbeat Festival
"
Within a week of joining we'd booked sponsorships with two B-Corps that genuinely align with our charity's mission.
James Ledger
CEO, Open Field Trust
Join the waitlist
Find a sponsor who gets it.
Be among the first organisations and brands to join Kindred. Early members get hand-matched introductions and lifetime founder pricing.
Free to join. No credit card. Unsubscribe anytime.