How Sponsor Collab works
Sponsor Collab is a creative sponsorship and partnership platform designed to connect brands, businesses, event organisers, artists, creators and innovators through meaningful collaboration opportunities.
We help companies discover exciting projects while giving creatives and organisers access to valuable industry support, feedback and sponsorship potential.
The sponsorship pitch process
Projects submitted to Sponsor Collab are reviewed and curated before being shared with companies within our partnership network.
Participating companies receive selected pitch opportunities that may align with their interests, audience, industry or collaboration goals. Companies are never obligated to sponsor a project.
Instead, businesses simply have the opportunity to:
- review a project summary
- express interest or decline
- provide quick feedback
- identify areas of potential
- request further conversations, or
- explore possible collaboration opportunities.
Our goal is to create a more open, accessible and realistic pathway between creatives seeking support and companies looking for meaningful partnerships.
How companies can support projects
Support can take many different forms depending on the company's interests, resources and level of involvement.
Launch Partner
Light-touch support designed for visibility and community engagement. This may include:
- affiliate partnerships
- giveaway prizes
- product gifting
- social media support
- promotional collaboration
- audience engagement campaigns, or
- brand exposure opportunities.
Perfect for businesses looking to support emerging ideas without major commitment.
Growth Sponsor
More active sponsorship and strategic support. This may include:
- financial sponsorship
- campaign backing
- event support
- venue or production assistance
- service sponsorship
- marketing collaboration, or
- medium-term partnerships.
Ideal for companies seeking stronger visibility and deeper project involvement.
Visionary Partner
Full creative collaboration and long-term partnership opportunities. This may include:
- co-branded campaigns
- headline sponsorship
- integrated marketing partnerships
- creative direction collaboration
- long-term strategic partnerships
- large-scale event collaboration, or
- joint project development.
Designed for brands looking to create high-impact collaborations and meaningful cultural partnerships.
Appraising potential collaborations
Not every project is immediately sponsorship-ready — and that's part of the process.
Many companies within the Sponsor Collab network help appraise projects by providing simple responses and constructive feedback that help identify which ideas have the strongest commercial, creative or audience potential.
For projects that show promise but may need refinement, companies may be invited to complete a short multiple-choice appraisal questionnaire covering areas such as:
- audience appeal
- brand alignment
- sponsorship suitability
- scalability
- marketing potential
- event viability, and
- creative direction.
This feedback helps projects evolve while giving companies an early look at emerging opportunities before they reach wider markets.
A flexible & collaborative approach
Sponsor Collab is designed to remove pressure from the sponsorship process.
Companies can engage at their own pace, choose the opportunities that interest them and support projects in ways that align with their brand values, marketing goals and creative interests.
There is no obligation to sponsor every pitch — only the opportunity to discover ideas, start conversations and build partnerships with potential.
Ready to put this into practice?
Open the pitch builder, or sign up to save and revisit your drafts whenever you like.