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Build your pitch
Your pitch is the first impression a sponsor has of your project. Kindred gives you the structure, templates and stats you need to make it count.
What a strong pitch looks like
Sponsors decide in under two minutes whether a project is worth a conversation. A great pitch tells the story, proves the audience and shows the experience on offer — all in one place, in a single readable page.
The eight ingredients of a winning pitch
- A clear, confident event or project name
- A one-line tagline that captures the spirit
- Type of event, format, dates and location
- Participant numbers, geographic reach and total audience
- A two-to-four sentence synopsis: what it is, who it's for, why now
- Your aims and values — sustainability, inclusion, impact
- A specific ask: tier, price, rights, activation
- Strong visuals: logo, hero image and a couple of supporting shots
Tools we give you
- Guided pitch builder with dropdowns for sector, scale and reach
- Sector benchmark stats automatically layered into your pitch
- Live on-screen preview as you type
- One-click branded PDF export, ready to send
- Save to your account so you can revisit and refine over time
Common mistakes to avoid
- Burying the audience numbers three pages in
- Vague asks like 'any support welcome' — be specific
- Logo-only sponsor tiers with no real activation
- No contact details on the front page
Get started
Open the pitch builder, fill in the dropdowns and synopsis fields, upload your imagery and download a polished PDF in minutes. Sign up to save your drafts and come back to them later.
Ready to put this into practice?
Open the pitch builder, or sign up to save and revisit your drafts whenever you like.